Personal Branding is Bragging

Most people dont like to brag - but its a necessity for personal branding. Perhaps "Bragging" is not the best word - maybe "Boasting" would be better - I dont know. For the most part I have found that "bragging" is easy - we just dont like to call it that. We would rather "toot our own horn" - how quaint. We need strong powerful credible words to describe our accomplishments. As Tom Peters suggests in his classic book "The Brand You 50" - we must purposefully seek out "braggable" projects. The point is not about the negative connotations of the word "bragging" - but about doing things that provide value and that are things that you are proud of.


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