Taglines aren't just for companies - they are for individuals. A tagline is a very short expression that conveys meaning to your audience. When developing a career we can use these short expressions in conversation or on our business cards to quickly help others understand who and what we are. A good tagline starts a conversation and provides context for everything that follows. Without any further preamble (Just do it), I am going to list some qualities of a good tagline.
Simple - A tagline should be very short - no more than 9 words.
Succinct - A tagline is to the point and not long winded.
Clear - A tagline is immediately understood.
Original - A tagline is not a stale reused expression.
Authentic - A tagline is genuine and conveys real values about you.
Positive - A tagline is best when expressed highlighting the good
Memorable - A tagline is useless if its forgetable.
Believeable - A tagline is credible.
Living at the Nexus of Technology, Service, Marketing and Evangelism @ JeffreyBlake.com
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