Insight “Know who you are, and what that means.”
Identity “Be who you are, become what you want to be.”
Resonance “Know whom you serve, and why they care.”
Clarity “Speak your messages in their language.”
Coherence “Look the part, be the part.”
Relevance “Put it together, and put it to work.”
Leverage “Own your brand, and keep it healthy.”
Evolution “This is a process, not an event.”
I thought this was a lovely set of words to describe social branding.
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